Sunday 14 February 2016

researching brands: Tom Ford



Tom Ford is a fashion designer firstly with designing for Gucci and Yves Saint Laurent under his belt as well as creating his own label in 2004. He left Gucci after 10 years to pursue his own dreams of his own label. His plan is to be the best if not the second best fashion brand in the next 10 years of which he believes is possible. He has a huge celebrity following including Beyonce and Jay Z, who even wrote a song completely about him. His clothing tends to be very stylish and classic with a range of suits and evening dresses to day wear as well. As well as an extremely successful fashion house he is also a film director, directing the 2009 film 'A Single Man'.





Tom Ford Beauty began in 2006 with his fragrance 'Black Orchid' the next fragrances he released was a set of super luxurious fragrances. There are now a set of 6 signature fragrances for the brand. In 2010 a lipstick range was released as a private blend. Today the brand has a collection of make up, skin care and fragrance, marketed as a very prestigious brand which screams glamour and sophistication. 



Tom Ford Spring/Summer 2016 collection, website screen grabs. The colours are bright for lips and they really focus on the skin with illuminating products and glowing skin. 

The 5 P's of Tom Ford Beauty 

The Products created by Tom Ford Beauty are made as a luxurious product with only the best ingredients building them. 'EACH LIP COLOR IS TOM FORD'S MODERN IDEAL OF AN ESSENTIAL MAKEUP SHADE. RARE AND EXOTIC INGREDIENTS INCLUDING SOJA SEED EXTRACTBRAZILIAN MURUMURU BUTTER AND CHAMOMILLA FLOWER OIL CREATE AN ULTRA-CREAMY TEXTURE WITH AN INCREDIBLY SMOOTH APPLICATION.' This extract is taken from the Tom Ford website. 
These lipsticks come in beautiful gold and black packaging and the price point for these are £38.00. They come in a range of different finishes and colours. Tom Ford's newest collect Lips & Boys is a collection of 20 shades named after men from the past.
The promotion and presentation for these products are created with a sexual, sophisticated edge.

All of Tom Ford Advertisements feature very sexualised images or himself. This is because he believes in sexualising life, full well knowing sex sells in this kind of industry especially with his target audience of the sophisticated gentlemen and 20 something single woman. 












http://www.vogue.co.uk/person/tom-ford

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