Editorial Inspo: Telling a story

Throughout this unit I have found my chosen concept for the editorial section to be the hardest. After doing research on what an Editorial shoot consists of, my understanding of this is that an editorial tries to tell a story. This would be told through location, styling, make-up and hair. Trying to create a story for my own brand has been interesting to say the least. As this was still images and not moving frames it was something I really had to think about. Telling a story through film is a lot easier, reflecting on last semester when we had to create a fashion film. 

My first thought was to look at how Yves Saint Laurent interpret women and the human form. Through doing research it's obvious that Yves Saint Laurent looked at women being just as powerful as men in such a sexist time. I like this idea of women in powerful roles but still remaining feminine and sexy at the same time. I wanted to really play with this idea in the styling elements and follow the trend of theirs with my models wearing the tuxedo trend. I think for my editorial images I will create one image with the tuxedo look and the other take inspiration from the current spring summer 2016 collection which is a mix of  grunge punk princess types of clothes like a denim jackets, lace, leather and tiaras. I love this style because I really think this incorporates my own type of style and the style I most enjoying creating for my make up looks. 

I really want to show femininity through my images but creating an image this still shows my model as portraying a powerful representation of women. I really love the way Yves Saint Laurent do this within their images. 
Hedi Slimane, is the creative director of the brand and fashion house. I love his grungy laid back vibe he creates and it's something I want to dive deep into with my own looks. He has dealt with a lot of criticisim with the direction he has taken the brand YSL but I really love the way he is opening the brand to a wider audience, the types of looks he creates are just fascinating and something that really pulls the brands out of the same market as their competitors Chanel and Dior. 

http://fashioneditorials.com/2015/12/02/rabat-magazine-winter-201516-aline-weber-by-xavi-gordo/