Editorial - Grunge Inspiration and Courtney Love

Looking at the trend of grunge in fashion was key to me for understanding the brand YSL, especially in how the creative director Hedi Slimane has reinvented the fashion house in the last couple of collections. I really love the direction he has taken and it has inspired me to look further into were the grunge trend has come from originally and how it features as a main style inspiration for every day people too. 

Grunge started in a musical sense and artists perhaps started the fashion sense, with thrift shopping, flannel shirts mix and match womens and mens clothes styled all with leather and oversized items. I love this trend because it seems effortless and not very put together which is something I think is so relevant and reflects music, art and general life for some people. 

Grunge seemed to start in the 80's with leather looks and developed with the help of stars like Kurt Cobain, Courtney Love  and band Nirvana in the 90's. 

As you can see from the picture of Courtney Love, there is clear inspiration for the SS 16 collection by Saint Laurent. They actually had her model for the brand not long ago with other famous musicians such Marylin Manson.

The silk dress and the Tiara featured are clear items featured in the collection and something that I am going to look at for my own editorial pictures. 

Music Stars for Saint Laurent

Courtney Love For Saint Laurent Paris

I love that they used such an iconic star as inspiration as I think it is something that many people understand and get this type of grunge style. With these well known music stars featuring the brand opens up to different age groups which is what this brand really needed. 

Another way Saint Laurent is mixing with Yves Saint Laurent Beauty is through the fragrance Black Opium - the advertising for this scent has a very grunge vibe to it,  within styling, make-up and hair and the story itself. 

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