I'm extremely happy with the way this particular shoot came out. I believe it really channels Yves Saint Laurent as a brand and how they present their editorials. I have taken inspiration from the creative direction of Hedi Slimane and his grungy approach to this seasons SS collection as well as other inspiration from other shoots from other brands, photographers and stylists. I used the current template from the YSL editorials from this season and created this on photoshop.
Editorial Image - Herb Ritts inspired
This is my favourite image from this entire unit and in fact my favourite picture, idea and concept I have ever had. Ritts work really had an impact on how I came up with this idea as well a few shoots I had seen scattered across the internet. I think this is different to what YSL would do but still has this element of not being put together or too staged. I am so proud of this image, the model Jasmine I believe has the perfect bone structure for this look as well as facial expression.
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With this advertisement image, I really wanted to take a Cara Delevingne look, as she is one of Yves Saint Laurent and Saint Laurent Paris main model. My model Hannah really fits this role right for me. I love the blonde hair and her eyebrows, they really scream Cara to me and give the YSL beauty vibe. Overall I am very happy with how this shoot came out, this is for my day look. I focused on the lips for my day look as I think stereotypically people would tend to wear brighter colours on their lips rather then on their eyes in the day.
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I'm very proud of my evening look advertisement, as I think I've captured the brand well. I really looked into designing my whole look and concept and how I could recreate the make-up and hair for more of an evening look whilst still following the products that I was attempting to advertise. I added more of a fitted jacket to this look and had my model show more skin, I also added a choker chain style necklace which I think is very YSL and definitely something more that would be worn in an evening look. I prefer the layout of this advertisement compared to my first one (the day look) but I wanted to create something that was similar to the brand with both advertisements.
Catwalk Image 1
I really wanted to create a behind the scenes type of catwalk image as I think this was the next best thing after images on a catwalk itself. I wanted to do something that really show of my make-up looks more than anything as Fashion is the type of route I want to take in this industry. I decided to style my first image as the model was getting her make-up and hair finished before shooting, that is why the hair is slicked but not finished and she is styled in a robe. Overall extremely happy with this image.
Catwalk Image 2
I wanted to make sure I had one image that included two models as this was something I had not done before. (shooting with two models) I wanted to create two different versions of my assessment catwalk look but in different colours. During my design process I featured a comparison between the green and the pink look. I opted for the green look for my assessment but I didn't want the pink look to go to waste so I decided to incorporate both colour schemes into my catwalk image. I love how this turned out with the highlighted skin which really popped. The paint could have been slightly more prominent but it's not a massively huge issue to me. I like that these catwalk images featured styling which I took inspiration from Saint Laurent's SS 16 collection, the same styling as one of my editorials. I really wanted all of my images to link up including my assessment ones.
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