A piece of Yves Saint Laurent History

During my research for the brand Yves Saint Laurent and in looking for research to back up my initial ideas, I wanted to look closely into past advertisement and editorial spreads created by the brand and how they have changed and developed since the brand was first launched. 

Some advertisements by YSL have been that risqué that they have been banned from being used on billboards etc. The brand itself is known for sexy, sophisticated images and clothes trying to interoperate the modern women. 

Here is some of the Advertisements Yves Saint Laurent have created and used in the last 50 years. 

This is an advert for the scent Rive Gauche. This has a very oriental style just like the scent Opium. 

Editorial advertisement image for the brand in 2010. 

Another advert featuring spring colours of pinks and lilacs, very spring time appropriate. Doesn't tie in well with the scents packaging of blue, black and silver. 

Something different for the brand, but still keeping within their sexy feel. 

2010 editorial for the brand, including the theme of black and white. This is used a lot in the brands editorial shots. 

One of the first adverts for the scene OPIUM. 1977 Oriental feel and well known model Jerry Hall as the face. 

This advertisement is quite different to the usual YSL theme of adverts, very floral and summery. 

Karlie Kloss modelling for the brands beauty label in 2010. Another well known model. 

Model Kate Moss modelling for the brands best selling fragrrance Opium. The brand seems to use well known faces for the scents advertising campaign, trying to reach a younger audience with this more mature scent. 

80's styling and take for the scent Paris. 

Model Linda Evangelist modelling for the fragrance Opium, 

Linda Evangelist modelling for the fragrance Opium. 

Opium is YSL's most famous fragrance for women and has an almost oriental feel about it. 

This advert featured  the creator himself and is one of the first, promoting a the first fragrance of the brand. 

This ad features super model Naomi Campbell, from this it's clear that the brand likes to use models with high followings at the time. 

This type of style YSL created is something that I have taken my main inspiration from. The dark clothing and sophisticated poses.  

This advertisement from the 90's shows the typical YSL man. Class and colour. 

Model of the 80's Iman models for the brand. 

A more modern take on the beauty adverts by the brand. 

Super Model Kate Moss models back in 2009 for Yves Saint Laurent Fragrance Parisienne. 

Overall I have enjoyed looking at these images as I believe they will really help me with coming up with my own images for this unit. Personally I believe I am on the right track towards creating something that uses the same ethos as the brand itself.