researching and understandfing brands target audiences

Many brands choose to have a target audience as this ideally is the consumers of the products the brand choose to advertise. Stereotypically, fashion houses tend to produce high quality products which is why their price point differs to high street fashion and beauty products. Brands continuously try to keep up with their target audiences by using appropriate advertising using current well known celebrities or models. For example, Yves Saint Laurent in recent years have used models like Cara Delevinge and Jordan Dunn to face their beauty and editorial campaigns. The reasoning behind this seems to be because models these days have a huge online following within social media and this creates something like a celebrity fanbase, therefore selling more products within advertising. This seems to be a advertising strategy across all types of brands not just fashion brands. With celebrity endorsements happening everywhere. 

Yves Saint Laurent seems to have a target audience of about 25+. This is because the brand has been around for a rather long time and in these years of the brands existence the range of consumers has changed. The beauty products and accessories seem to be most popular with the younger target audience but the clothing with a slightly older, wealthier range of consumers. 

Due to their S/S 2016 ready collection being a very young, grungy, punk-princess look, it is clear that Yves Saint Laurent with designer, Hedi Slimane, wanted to bring the age range down slightly, aiming it more at an adolescent bracket. 

Fashion Target Audiences mainly surround itself with a celebrity culture, creating an ideal that if a celebrity will wear their products then in turn will their fans. Using social media sites such as Instagram and blogs. 

It seems that 40+ consumers seem to buy mostly from print ad's and from department stores.