Appointed Yves Saint Laurent's international make up artist back in 2010 and now the Creative Director of make- up, Lloyd Simmonds is responsible for creating some of YSL Beaute's current hero products such as the new formula of Touche Éclat as well as creating the new shades so all women can wear the product not just your typical Caucasian women. Another product Simmonds is the mastermind behind is the shocking mascara. This is a mascara that could prefrebly reach a younger market as it focuses mainly on the volume of the lashes, creating dark and defined statement lashes.
Lloyd describes the Ideal YSL women as women who are in control, strong and sexy. The models that used to walk the catwalks back in the day. Since Heidi took over the creative direction of the brand the ideal women has technically changed to reach a wider target audience for the brand. With now a more edgier look being proposed through the catwalks and editorials. Simmonds wanted to create choice once again appealing the brand to everyone.
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| http://www.vogue.co.uk/beauty/2011/11/14/lloyd-simmonds-ysl-beauty |
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